These things make Qwest's bundle more compelling than traditional bundling of services.

One of the areas that's going to slow down the adoption of mobile TV is securing broadcasting rights, but the carriers who can secure broadcast rights have more of an opportunity for uniqueness in their service. If they get rights to something that no one else has and it's a hot area, then that gives them an advantage.

Because they're not growing as fast as they used to, carriers are having to differentiate plans to stand out.

Cable and satellite operators are well positioned to increase revenues through the incremental bundling of a variety of new services, including wireless services, business services, IPTV, and personalized content.

The more products and services you add to the bundle, the lower the churn rate is, ... more of them are going to stay with us.

Life is a great bundle of little things