Cable and satellite operators are well positioned to increase revenues through the incremental bundling of a variety of new services, including wireless services, business services, IPTV, and personalized content.

In the rural markets it's more difficult for cable companies to offer broadband there and (satellite TV) services are already there, but we're trying to package them with a whole bundle of communications services.

These things make Qwest's bundle more compelling than traditional bundling of services.

It's not clear how cable operators could insert a label,

We had the tickets available, and it was a way to increase revenues for the game. It was also an opportunity ... to give people who would not ordinarily have a chance to buy a ticket that opportunity.

The people who are helped by this are the UHF stations that are not highly rated. What the cable operators would have liked would have been to take only the more popular stations, keep them on cable and jettison the really obscure stations.