These kids are different, and they're about to change the world.

These kids are 80 million alone in the U.S. They're like a tidal wave. And we've all been sitting on the beach wondering what kind of day it's going to be and no one noticed the tsunami just off the horizon, one hundred yards high, that's about to sweep us all away. We've got the first generation to grow up digital, and you know it.

Companies that don't understand that these kids are different as consumers, are going to be in deep trouble, too. I mean they have huge power as consumers, much bigger than the baby boom per capita. We really need to wake up and understand. Because it's going to affect the brand, it will affect everything that we know about marketing.

Kids are very savvy about the technology. But I'm not sure they totally understand the implications of a billion people being able to see them doing whatever is posted.

There is a fundamental change taking place in terms of how corporations create value and arguably, in terms of the core architecture of the corporation. I think it's the biggest change in a century in the ways that companies build relationships and interact with other entities, institutions in the economy and in society and arguably, the nature of the corporation itself.

The blanket assertion that corporations are people obfuscates the complex issues at play in the changing business world. Corporation are institutions. People are people.