Kids are very savvy about the technology. But I'm not sure they totally understand the implications of a billion people being able to see them doing whatever is posted.

These kids are 80 million alone in the U.S. They're like a tidal wave. And we've all been sitting on the beach wondering what kind of day it's going to be and no one noticed the tsunami just off the horizon, one hundred yards high, that's about to sweep us all away. We've got the first generation to grow up digital, and you know it.

Companies that don't understand that these kids are different as consumers, are going to be in deep trouble, too. I mean they have huge power as consumers, much bigger than the baby boom per capita. We really need to wake up and understand. Because it's going to affect the brand, it will affect everything that we know about marketing.

These kids are different, and they're about to change the world.

This is the first generation of people that work, play, think and learn differently than their parents, ... They are the first generation to not be afraid of technology. It's like the air to them.

Using technology to educate is an incredibly effective tool that reaches kids on another level. Kids today live in a multimedia world and visual stimulation aids in the learning process. Talking about history is static but, with these movies, history comes to life.