There is a strong perception that by not having exposure to the Internet, those prospects are vastly lower than they used to be.

The perception here is that traffic on the Internet was weak and, definitely, Yahoo!'s numbers are going to be used as a proxy or benchmark for the other players in the space.

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

The perception in the marketplace has a tremendous impact.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos. This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience.