Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos. This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience.

The perception here is that traffic on the Internet was weak and, definitely, Yahoo!'s numbers are going to be used as a proxy or benchmark for the other players in the space.

There is a strong perception that by not having exposure to the Internet, those prospects are vastly lower than they used to be.

The perception is if two products are side by side, with one labeled as chemical-free and one not, the chemical-free product will go for a higher price. The main reason Australia has implemented the use of biologicals as control agents is because of the very high market price for organic beef in the Japanese market,

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

I'm in love with college football. I have such a blast with it.