There actually is a pretty strong market, and it's totally untapped.

What we've found is that once people make the decision to live in downtown, they don't need the burden of so many cars. We want people downtown, not cars.

What the NYSE wants to do makes sense. They've got to forget about our time zone. World markets are pretty much 24-hour markets.

If we only have 18 appeals, then that's pretty good.

To be honest with you, I think we match up pretty well with them.

Vanilla was on the list a few years ago. And vanilla is everywhere now, in toothpaste, sodas, candles, it's pretty much mainstream.