Their need for it transcends strictly business.

Now that we have machines that we think meet the needs of the people in these segments, we believe we are able to give our business partners more opportunities to talk to new customers.

It's all more or less set up for them.

The business strategy is if we can get a critical mass of very local content and a local audience, then we can target ads better than we ever could down to a town level.

Much of our business comes from loggers, ... We open at five in the morning and they are ready to get started before most people have even gotten up.

That is a tough, tough business.