That is a tough, tough business.

The propane market is definitely growing.

They're very dedicated to us, and we're very dedicated to them.

I think that leaning would be toward electric companies. It ebbs and flows.

It's just a matter of going out and executing and making plays. If we do that, I feel confident we can win.

The business strategy is if we can get a critical mass of very local content and a local audience, then we can target ads better than we ever could down to a town level.