The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.

They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?

Over $500 million last year was spent on Harry Potter toys and this year is expected to be even bigger.

Our view is that it's now a substantial competitor to everyone else. It's no longer the sort of toy database that you use for relatively small businesses.

He came up to me and said, ?Can you buy me some toys?? We would have bought every toy store for this kid if they were there.

It'll be a little wider, a little longer, ... There'll be no inside seating or anything.