Over $500 million last year was spent on Harry Potter toys and this year is expected to be even bigger.

They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?

The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.

Harry Potter changed everything. It's this juggernaut that is bigger than anything else out there, and it forced all of us to take notice of children's books.

The movie's weekend numbers were on the high end of what we expected. You have 'Harry Potter' next weekend, and it's a different audience than most of the competition, so it should bode well for our film going forward.

Potter, do something. Tell them I mean no harm.

I'm sorry, professor. But I must not tell lies.