The reformers' preferred metaphor is "leveling the playing field." They should listen to the logic of their language: fields are leveled by bulldozers.

Football brings out the sociologist that lurks in some otherwise respectable citizens. They say football is a metaphor for America's sinfulness.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

Interpreting Jesus’ command to eat His flesh and drink His blood as a metaphor … is not enough, ... The logic is there to be seen: Jesus feeds the people literal bread. He offers literal eternal life to those who literally believe in him.

We're still continuing the research on that new language. This isn't the culmination of that new shape and design metaphor, but it's an interesting side project.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.