The real future of the Hispanic targeted media and advertising is in English.

...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.

Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.