The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.

It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.

They generally attract a mixed audience of men and women.

You see it's like this: boxing is just another kind of rhythm activity. Like all sports is based on rhythm. Dig: if you ain't got no rhythm, you can't play no sports.

Once you get past TV sports advertising, fantasy sports is one of the highest-generating revenue aspects of sports.

I can't really remember the names of the clubs that we went to. (on whether he had visited the Parthenon during his visit to Greece)