It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.

The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.

They generally attract a mixed audience of men and women.

There are only so many fingers we have for the hole in the dike,

Well, something had to leak,

Yes, the European model remains superior to that of America and Japan.