FastSaying
The paradox explored in my book 'The Innovator's Dilemma' is that successful companies can fail by making the 'right' decisions in the wrong situations.
Clayton Christensen
Book
Companies
Decisions
Dilemma
Explored
Fail
Innovator
Making
Paradox
Right
Situations
Successful
Wrong
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Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from.
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I brought one big question with me to Harvard. Why do smart companies fail?
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A great book seeks to explain causality, not correlation. It works to point out the circumstances in which it works, and where it doesn't. And in so doing, it is broadly applicable.
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