The options are out there for consumers. They have voiced their preferences through their purchases.

Part of why Kleenex and all the leading brands use virgin fibers is because of the strength and softness of the tissue.

North Americans do have a higher desire for very soft tissues.

As we understand consumers, they want tissue products that are soft, that are strong, and you cannot do that with recycled fiber. It's impossible to do that.

It was hard to comprehend. We weren't expecting make it to the final. After it was over, we were shocked at what we'd done. They had one short guy who had a harder stroke. Their second guy was there for his height advantage. He wasn't very good.

Barbie has a special relationship with women. It takes them back to being a little girl and fantasizing about what they're going to be in the future.