North Americans do have a higher desire for very soft tissues.

They are Americans that have the desire to see that our fallen soldiers are properly honored.

If you [Americans] are sincere in your desire for peace and security, we have answered you.

Part of why Kleenex and all the leading brands use virgin fibers is because of the strength and softness of the tissue.

The options are out there for consumers. They have voiced their preferences through their purchases.

As we understand consumers, they want tissue products that are soft, that are strong, and you cannot do that with recycled fiber. It's impossible to do that.