The New England Sports Network would allow the Globe to better serve advertisers with combined print, television and Internet advertising sales.

While the advertising market remained challenging in the third quarter, our earnings were better than we expected as advertising revenue growth improved in late September. This was particularly true at The New York Times Media Group, where advertising revenues rose 2.9 percent.

In September, our largest month in the quarter, advertising has been challenging and visibility remains limited.

We continue to benefit from very strong double-digit advertising growth at our digital operations, particularly About.com,

We continue to benefit from very strong double-digit advertising growth at our digital operations, particularly About.com, ... But elsewhere, advertising is weaker than expected.

If we were to do classic advertising on television, you're getting your name out there, but it lacks that emotional connection of getting our distributors involved with us.