If we were to do classic advertising on television, you're getting your name out there, but it lacks that emotional connection of getting our distributors involved with us.

The ability to have our various support teams for our Americas region in one centralized location will create a positive environment for our employees.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.

While the television advertising market is currently subdued, the medium term outlook remains positive.

There's over $100 billion of local advertising dollars that are spent on newspapers, radio, television stations, and yellow pages. Where will those dollars migrate in the future?