The mechanism [for wireless communications] is most likely to be based on WAP, which does not have end-to-end security,

We'll see, in years to come, that our Challenge will be made available in all forms of wireless communications. You can make your picks right now on your telephone. You can get updates on how you're doing on the telephone, and we'll keep going to where fans are going to consume information. We also look forward to connecting fans to the Challenge via their cable providers and game consoles. Our sponsors see the need to be visible here and that's where we're going to take them. We have a firm lock on the 18 to 34 men's demographic. They know that, and it's a key demographic for them to reach.

Communications are out,

The apps are very simple. The terminals and networks are not up to the fancy things that are being touted.

Many handset manufacturers bet against it, notably Samsung and LG. Now, many of the U.S.-based and European wireless carriers are behind it. They're building hybrid networks, using 3G networks in urban areas and using Edge in rural areas.

We must do everything we can to reduce these needless deaths and we strongly believe that banning wireless communications devices for teen-agers learning to drive will help significantly.