The kids were talking about how important their dogs were to them. My daughter said, 'Hey, Dad, that's what you should do. You should start a dog magazine.' I laughed it off, but then began to think about it.

I couldn't script a better way to spend my time. It's all about good dogs and good people.

People nowadays don't treat their dogs as property. Dogs are seen as members of the family.

Mostly what gets people's attention is seeing their own dog's picture in the magazine.

You can't have people talking or dogs barking in the background.

In our discussions with the Dogs and Warriors ... we were talking about the prospect of employment post-retirement but at no point has Price been offered any guaranteed income or any formal role. There's no document guaranteeing him something.