The idea of insider information to me is almost, like, laughable.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

Every great brand is like a great story.

It was almost laughable to have that goal.

My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.

We don't pull any punches. It's almost laughable for anybody to say that.