Every great brand is like a great story.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

We want to shine a light on this great city of Baltimore. I can tell you, I love this city.

The idea of insider information to me is almost, like, laughable.