The Hilton Family of Hotels has made numerous enhancements to its websites that are better tailored to guests' specific needs, making it even more convenient for them to find the right hotel accommodations and services at the best value. From a business standpoint, these enhancements will enable our company to continue increasing the percentage of online net bookings across all of its brands, the average of which was 30 percent higher in 2005 over 2004. The Hilton Family brand websites now receive more than 15 percent of overall reservations contribution via its proprietary websites, while booking from third-party websites remains flat at under 3 percent. The month of January evidenced new records in customer visits, click-to-book and electronic customer engagement, and annual revenues are fast approaching $2 billion, making the Hilton Family of Hotels web-sites among some of the largest commercial sites in the world.

Bala Subramanian