The experience of people online is that you can convey the information more quickly, easily and deeply than you can in other mediums. Not to say the 30-second spot is going to go away in its entirety — it's just going to be augmented by other forms of marketing.

Richard Castellini

Experience Information People

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That's a common one. A lot of that is just lack of information. They don't understand how to fill out the form, but if they've made a good faith effort to try then our inspectors won't usually levy a fine. They just help them fill it out.

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