The decision on 'Deal or No deal' is immediate and involves high stakes but it's simple compared with the decision to purchase life insurance. For that, people need information and expert advice to make a choice that will affect their family's well-being for years to come. After all, life is not a game show.

We see the contestants sweating out their decision, wishing they had more time to choose, torn about the risk of losing what they've gained yet excited that they could win more.

Behavioral economics tells us that when people say they can't afford life insurance, even when they admit they don't have enough, there's more to it than a straight budget calculation. The negative feelings of 'losing' the premium for more insurance are often a lot stronger than the positive feelings of buying the needed protection.

Believe it or not, people experience the same things when it comes to buying life insurance - or making any big financial decision. It's just not on national TV and it's not nearly as dramatic. Sadly, many people just put off making any decision, sometimes until it's too late.

We're stuck because there's three home games this month. There's not much we can do right now to change things.

It means total reorganization of the whole franchise. This is a total change. We've talked to the players and told them what was coming about. We told them to forget about the last three months and focus on the months ahead.