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Behavioral economics tells us that when people say they can't afford life insurance, even when they admit they don't have enough, there's more to it than a straight budget calculation. The negative feelings of 'losing' the premium for more insurance are often a lot stronger than the positive feelings of buying the needed protection.


Bob Kerzner

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GREG ANDERSON

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BOB GELDOF Don't gain the world and lose your soul, wisdom is better than silver or gold...
BOB MARLEY Middle age is when your age starts to show around your middle.
BOB HOPE They'll always be an England, even if it's in Hollywood.
BOB HOPE People who throw kisses are hopelessly lazy.
BOB HOPE If you haven't any charity in your heart, you have the worst kind of heart trouble.
BOB HOPE A bank is a place that will lend you money if you can prove that you don't need it.
BOB HOPE People who throw kisses are mighty, hopelessly lazy.
BOB HOPE It sure has been a pleasure for us to broadcast for the sailors and soldiers; besides, its part of t...
BOB HOPE I'll tell 'ya how to stay young: Hang around with older people
BOB HOPE My father told me all about the birds and the bees, the liar - I went steady with a woodpecker till ...
BOB HOPE I grew up with six brothers. That's how I learned to dance - waiting for the bathroom.
BOB HOPE