The challenge facing companies today is flexibility. [Prior to this] companies were [primarily] concerned with lowering costs and increasing efficiency.

Toyota is the Tiger Woods of flexibility and efficiency; they've got everybody a few strokes behind. Often, it's nothing that makes you sit back and go 'wow.' They're little things, thousands of little things that add up to a huge advantage.

We liked the flexibility, production efficiency, and high quality printing.

Companies will seek to compete on a global scale and that means merging companies. So the market has told us the way to go is to focus on and consolidate our core business.

We will see a volume of pressure on information systems that is unparalleled in history. Businesses have to operate in an increasingly automated way allowing the user more autonomy [to concentrate on other tasks]. At the same time they need greater availability of up-to-date and reliable information to be able to relate better to their counterparts in the supply chain.

We're excited about this new challenge as it represents the most ambitious global fuel efficiency record attempt to date. It's a timely representation of what attempting a Guinness World Record is all about -- pushing the boundaries of human and technological achievement while carrying along with it some helpful tips to demonstrate how every driver can save money on fuel.