The campaigns have done of a lot of the intensive grass-roots work and electronic media — radio and TV advertising. They're clearly generating more interest than we had two years ago, and I think that'll carry through to election day.

Hundreds of reporters, in all media, did heroic work on the Gulf Coast in the deadly storm's aftermath. None arguably was as financially and symbolically important to his company as the job turned in by Williams. It could solidify his spot as network news' top anchor.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.

You have to know what's happening in the locker rooms, you have to know what's happening at the grass-roots level. That's the best way to work.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion