The audience has become very unpredictable and there is no brand loyalty to any actor or director anymore.

our situation reminded me of a fable I had read somewhere. Chased by a tiger, a man slips and falls over the edge of a mountain. As he falls, he manages to grab a bush growing by the side of the mountain and hangs on to it for dear life. The bush is laden with wild strawberries that hang tantalizingly near his mouth. As the tiger snarls above his head and a gorge stretches beneath his dangling feet, the man takes a bite from a luscious berry. ‘How sweet,’ he exclaims as he relishes its taste.

I do not remember the moral attached to the fable. It might have been a commentary on the ephemeral nature of life, on how foolish it is to imagine that there is happiness to be found in the world when death is certain and likely to happen at any time. Or it might have been an exhortation to seize the day and squeeze the most out of every moment, for, in any case, we are
all going to die. It might have made a reasonably good ad for strawberries, which were so good that you simply had to eat them, even if it was the last thing you did.

I have often thought that Walter Mitty had it in him to be more than a hen-pecked loser. Instead of living it up as a flamboyant daredevil in his dreams, he could have chosen to be a responsible man in real life, going
about his work with dignity, and people may just have treated him with respect. Did his failures in life lead him to seek solace in daydreams or did his wandering mind stand in the way of his potential success? One must have triggered the other, and then it would have been both working together. An empty life drives you to fantasies of fulfilment, which then form a deadly, vicious circle which can turn you into a cartoon, as it did poor Mitty. Or lead you to ruin like Madame Bovary.

I have often thought that Walter Mitty had it in him to be more than a hen-pecked loser. Instead of living it up as a flamboyant daredevil in his dreams, he could have chosen to be a responsible man in real life, going about his work with dignity, and people may just have treated him with respect. Did his failures in life lead him to seek solace in daydreams or did his wandering mind stand in the way of his potential success? One must have triggered the other, and then it would have been both working together. An empty life drives you to fantasies of fulfilment, which then form a deadly, vicious circle which can turn you into a cartoon, as it did poor Mitty. Or lead you to ruin like Madame Bovary.

Through this project, ADB and our partners can quickly respond to any emerging situation for emergency needs such as drugs and equipment.

There is wide agreement that the best strategy to prevent a pandemic is to contain the threat at source, when it still affects mainly the bird populations.