The advances that have been made in technology have really allowed the toys to do more for less money,

That's one of the things that technology has done,

Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.

KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.

If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense,

Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.