Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.


Christopher V. Sherman

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We're giving talented people the opportunity to work closely with the real innovators in the in-game...
JUSTIN TOWNSEND
Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and cont...
CRAIG ALLEN
For technology companies, information about what people do online is extremely valuable - it can be ...
ADAM COHEN
I'll be focused on consumer technology and Internet media, in particular, search, mobile, commerce, ...
JAMES SLAVET
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising...
MICHAEL SCHUDSON
All the people who run agencies, all the important people in agencies have taken communication cours...
GEORGE LOIS
It's great to achieve recognition from our peers in the advertising arena affirming our impressive i...
JUSTIN TOWNSEND
The real future of the Hispanic targeted media and advertising is in English.
DAVID MORSE
We don't have the big bucks, so we have to focus on grassroots and targeted advertising.
BRETT BADER
As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to de...
JEFF BECKER
Double Fusion's unique approach will allow Midway to incorporate dynamic advertising into their lead...
ELIE WURTMAN
Most criticism of advertising is written in ignorance of what actually happens inside these agencies...
MICHAEL SCHUDSON
Broadcasters are focused on improving programming in these areas in order to drive advertising reven...
JAMES PETERS
Driving up the value of the advertising is a big commitment for Microsoft.
BILL GATES
Advertising design teaches you the fundamentals of building brands, copy writing, integrated marketi...
BRIAN GILLETTE
The function of advertising is simply to promote and sustain competitive advantage for brands.
JOHN HEGARTY
[The manned launch is] sort of economic advertising, which says if our technology is reliable enough...
DEAN CHENG
Our main focus in the advertising department is to develop advertising that brings results to the bu...
KATHY MCLEROY
What is the difference between unethical and ethical advertising? Unethical advertising uses falseho...
VILHJALMUR STEFANSSON
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from eve...
HOWARD SCHULTZ
Advertising is a business of words, but advertising agencies are infested with men and women who can...
DAVID OGILVY
Advertising will get a customer through the door to your business once, but it is service that will ...
JOHN TSCHOHL
Media reports that the technology is aimed at blocking people from skipping advertising is just half...
ANDRE MANNING
Video is the future of digital advertising - no other advertising vehicle combines the sight, sound ...
DAVID J. MOORE
Video is the future of digital advertising - no other advertising vehicle combines the sight, sound ...
J. MOORE
Along with our strategy to create immersive, engaging content, we believe that the technology to all...
STEVE ALLISON
We're bringing in top quality, better merchandise, national brands, a very competitive marketing and...
DAVID PERNO
Frank and Eva add a new level of depth to our management team, with significant experience in sales,...
CHRIS GILBERT
This is such a new market for advertisers that only some are willing to test the waters before knowi...
PAUL JACKSON
Studies indicate that these children are more susceptible to advertising and even less likely to und...
BOB FILNER
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...
DAVID M. OGILVY
The simplest definition of advertising, and one that will probably meet the test of critical examina...
DANIEL STARCH
The advertising is starting to move us in the right direction. We are seeing good returns in terms o...
IAN ROWDEN
Advertising seemed almost natural to me because it was a business where you had to inform, persuade ...
BRYCE COURTENAY
Editorial outfits are now advertising agencies.
TINA BROWN
Marketing used to be about advertising, and advertising is expensive. Today, marketing is about enga...
SETH GODIN
Over time, we look forward to introducing new advertising experiences and business experiences on In...
MARNE LEVINE
We are generally pleased that we were able to report a solid quarter in a tough advertising environm...
GARY PRUITT
People have romantic notions about television. In the highest realms they think it's some sort of ar...
BILL MAHER
You don't sell the product, you sell the philosophy. When you sell a product, you have customers, wh...
SOUMEET LANKA
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...
DAVID OGILVY
We were finding our conviction about the advertising business.
JOANNE BRADFORD
I'm a firm believer in the power of negative advertising. And they've been in the enviable position ...
KATY ATKINSON
Sound an alarm! Advertising, not deals, builds brands.
DAVID OGILVY
Controversy is the new black. It gets people like us to talk about advertising.
TONY GRANGER
The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn'...
NAT KING COLE
One of Midway's core in-game advertising strategies is to infuse our games with cultural context thr...
STEVE ALLISON
Advertising is the 'wonder' in Wonder Bread.
JEF I. RICHARDS
The forced influence of advertising has given us completely useless TV. You don't want that on t...
ROBERT CAILLIAU
It's the idea of turning advertising into an event.
DEE SALOMON
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are ...
HEATHER DOUGHERTY
Eyeballs are shifting. Advertisers need to migrate toward those eyeballs in those platforms. In-game...
BRUCE FRIEND
The most important word in the vocabulary of advertising is TEST. If you pretest your product with c...
DAVID OGILVY
Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space...
RANDY QUAID
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hol...
JERRY DELLA FEMINA
The consistent growth in overall revenues shows marketers may be shifting more of their total advert...
DAVID SILVERMAN
I initially wanted to work in the music industry more on the A&R side. While I was in school, I ...
ADAM KLUGER
The United Methodist Church is advertising. The United Church of Christ is advertising. They're losi...
ALBERT MILLER
This investment bid is being made as part of the Boston Globe's long-term strategic plan to solidify...
JANET ROBINSON
This investment bid is being made as part of the Boston Globe's long-term strategic plan to solidify...
JANET ROBINSON
In essence, the motivation of the attacks on advertising is hostility toward capitalism and egoism.
JEANE J. KIRKPATRICK
While the advertising market remained challenging in the third quarter, our earnings were better tha...
JANET ROBINSON
[James Packer said this week that new technology had made the newspaper game] very scary ... Newspap...
DAVID KIRK
The business model for content is to be paid for it. You can be paid for it either though advertisin...
BARRY DILLER
I went out to some advertising agencies and asked if I could do anything.
RENNY HARLIN
In the arts, the critic is the only independent source of information. The rest is advertising.
PAULINE KAEL
In advertising, not to be different is virtual suicide.
WILLIAM BERNBACH
In advertising not to be different is virtually suicidal.
WILLIAM BERNBACH
This is in response to fairly weak advertising performance,
JOHN MORTON
[It's] not surprising, ... given that advertising is the business model.
JEFF CHESTER
This is the first time that these two giants in the industry have gotten behind advances in technolo...
IAN CAMERON
At no time did Valve grant permission nor discuss these advertisements with Engage. As such, this is...
DOUG LOMBARDI
Sales may lead to advertising as much as advertising leads to sales.
MICHAEL SCHUDSON
In the business world advertising is like tithing,the more you advertise,the more you reap.
DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN)
The most powerful element in advertising is the truth.
WILLIAM BERNBACH
We inflicted some partner pain. We effectively went dark on advertising sub-brands.
DOUG BURGUM
The point of advertising is to destroy markets.
NOAM CHOMSKY
There is no such thing as national advertising. All advertising is local and personal. It's one man ...
MORRIS HITE
I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ...
KELLY JONES
There is a great deal of advertising that is much better than the product. When that happens, all th...
JERRY DELLA FEMINA
The fusion of music and video games now plays a significant role in breaking artists and enhancing t...
CHARLIE WALK
It used to be that a fellow went on the police force when everything else failed, but today he goes ...
KIN HUBBARD
No one's family is normal. Normalcy is a lie invented by advertising agencies to make the rest of us...
CLAIRE LAZEBNIK
Advertising is the principal reason why the business person has come to inherit the earth.
JAMES R. ADAMS
Advertising is the principal reason why the business man has come to inherit the earth.
JAMES ADAMS
Advertising is the principal reason why the business man has come to inherit the earth.
JAMES RANDOLPH ADAMS
In the past, advertising campaigns have been planned long in advance. But now advertising has become...
LUCIAN JAMES
The campaigns can bluff a good game and say a state is in play when that state really isn't in play....
JOEL RIVLIN
Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
CARL SAGAN
There are huge advertising budgets only when there's no difference between the products. If the prod...
CARL SAGAN
Advertising is the life of trade.
CALVIN COOLIDGE
The Goodness Co. has been a strong partner for Allstate. The creative advertising design and guidanc...
ANDY BAKER
There is no such thing as national advertising. All advertising is local and personal. It's one ...
MORRIS HITE
Political advertising ought to be stopped. It's the only really dishonest kind of advertising th...
DAVID OGILVY
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vagu...
JOHN C. CROSBY
I think the adoption rate with respect to social media and how companies leverage that varies by the...
PADMASREE WARRIOR
In writing advertising it must always be kept in mind that the customer often knows more about the...
JOHN WANAMAKER
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertis...
JEF I. RICHARDS
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an ...
DAVID OGILVY
A new offering is not necessarily always an improved version of an old, but sometimes it could be re...
ANUJ SOMANY

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CHARLES V
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KATHIEY V.
Somewhere, over the rainbow, Way up tall, There's a land where they've never heard of choles...
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RICHARD SHERMAN
I know some 'thugs,' and they know I'm the furthest thing from a thug. I've fought t...
RICHARD SHERMAN
Let us live no more to ourselves, but to Him who loved us, and gave Himself to die for us.
ROGER SHERMAN
You want to fall in love with a shoe, go ahead. A shoe can't love you back, but, on the other ha...
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We all know the Indians were colonized by the Europeans, but every colonized Indian has been coloniz...
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In feature films, unless there was a body count, they weren't hiring me to direct it.
GARY SHERMAN
Television offered me the opportunity to do new things; I had written a lot of scripts other than sc...
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I love making movies, but a movie becomes your entire life for, like, two to two and a half years. T...
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You get an audience to laugh and then show them something horrific, it's going to be even more h...
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Having been subjected to the pigeonholing of Hollywood myself, I realized that once you become a stu...
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One of the great things going on in Chicago is the educational facilities here. And the largest film...
GARY SHERMAN
I know what it is like to fear violence. I understand the adrenalin rush that comes before violent c...
GARY SHERMAN
I have this data bank garbage can in the back of my head that is an emotional collection of events t...
GARY SHERMAN
I think that we, as a civilization, need to sit down and figure out how to solve political problems ...
GARY SHERMAN
They sit there in committees day after day, And they each put in a color and it comes out gray. And ...
ALLAN SHERMAN
I was surprised Russell (Baze, the rider of Lost in the Fog) didn't lay back a bit, but I think he k...
ALAN SHERMAN
In north Biscayne Bay, there are schools of small pilchards, threadfin herring, large Spanish sardin...
ALAN SHERMAN
She is here every Saturday, helping with services for over 20 years. She passes out prayer books, he...
ALAN SHERMAN
Temples also take into consideration an ability to pay and, in a general sense, do not turn people a...
ALAN SHERMAN
In general, if nonaffiliated Jews want to go to High Holy Day services, they will have to purchase t...
ALAN SHERMAN
each of the members of our first team is much better than our coach.
ALAN SHERMAN
Recruiting is very competitive, ... It was very difficult to attract some of these players.
ALAN SHERMAN
brought, with a sense of justice, dignity to all those who perished. They died in such gruesome and ...
ALAN SHERMAN
Oh, no, no, you've got that all wrong. You're not required to respect elders. After all, most people...
SHERMAN ALEXIE
Life's experiences are intended to make you eventually face yourself. Face reality!
HAROLD SHERMAN
It's a play where something went wrong, 'Cause it's five hours, twelve minutes long. If ...
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Not every website has that kind of success. We just have a highly targeted audience,
ALIZA SHERMAN
I think for too long, ... women didn't have either access to the right tools or to the right positio...
ALIZA SHERMAN
I admire Martha Stewart a lot for the way she has branded herself ... in many different media,
ALIZA SHERMAN
We're making money? We're also incurring amazing expenses -- huge -- as we hire more people, want mo...
ALIZA SHERMAN
The more you depend on forces outside yourself, the more you are dominated by them.
HAROLD SHERMAN
Chocolate causes certain endocrine glands to secrete hormones that affect your feelings and behavior...
ELAINE SHERMAN
My father was sleepless most of his life. So by the age of five, I was awake with him all night long...
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Adultery - which is the only grounds for divorce in New York - is not grounds for divorce in Califor...
ALLAN SHERMAN
Sixty percent of all Indians live in urban areas, but nobody's writing about them. They're r...
SHERMAN ALEXIE
What is needed is an all-out science project to get vehicles off of gasoline, rather than off of the...
BRAD SHERMAN
Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immerse...
CRAIG SHERMAN
I don't know what any individual should do about crossing her own borders. I only know that I li...
SHERMAN ALEXIE
If we want our children to value education, then we must show our appreciation for knowledge.
BRAD SHERMAN
When you read a piece of writing that you admire, send a note of thanks to the author.
SHERMAN ALEXIE
I've come to the point in my life where I encourage young Native Americans to become much more s...
SHERMAN ALEXIE
I think all of us are always five years old in the presence and absence of our parents.
SHERMAN ALEXIE
The buzz I'm hearing around town is he's a relatively unknown choice, but an interesting one. It wil...
ANDREW SHERMAN
Grow Fast Grow Right's educational events and training are organized around three pillars: financial...
ANDREW SHERMAN
Clinicians and high-risk pregnant women should be aware of this research outcome so that we can avoi...
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Of course, you are going to offend somebody. But if your life's work is going to be run into the gro...
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You don't have to turn over management decisions to your children, even if you feel it's right to gi...
ANDREW SHERMAN
It's harder for people to make good business decisions when there's family involved -- the family is...
ANDREW SHERMAN
I think a lot of Indians want Indian artists to be cultural cheerleaders rather than cultural invest...
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We're all products of what we want to project to the world. Even people who don't spend any ...
CINDY SHERMAN
I don't have to participate in another culture's ceremonies in order to respect that culture...
SHERMAN ALEXIE
I used to think the world was broken down by tribes,' I said. 'By Black and White. By Indian and Whi...
SHERMAN ALEXIE
Being colonized automatically makes you bipolar.
SHERMAN ALEXIE
I was having trouble making ends meet, and my beginnings weren't meeting either.
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I have always lived beyond my means. I am still trying to live beyond my means, but it is getting ha...
ALLAN SHERMAN
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Grandma cheated whenever she could. She cheated because it was a much more scientific and surer way ...
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When the great history of trouble is written, my family will stand extremely high in the table of co...
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My only purpose is to teach children to rebel against authority figures.
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But the real interesting stuff is in the cellar and the attic.
SHERMAN ALEXIE
I have to be motivated, and I'm sure time will avail itself.
BOBBY SHERMAN
I think people are more apt to believe photographs, especially if it's something fantastic. They...
CINDY SHERMAN
As we talk about the need to foster academic achievement, we must recognize and reward those who str...
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In the middle of the night, when you're ambiguously ethnic, like me, when you're brown, beig...
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There may be a lot of people out there who don't like me who don't even know me. But there a...
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SHERMAN ALEXIE
I feel I'm anonymous in my work. When I look at the pictures, I never see myself; they aren'...
CINDY SHERMAN
I don't believe in curses. I believe in God.
RICHARD SHERMAN
We don't have any indication of that at this point. There was no indication it was an animal rights'...
BRUCE SHERMAN
We're very fortunate to be able to present Ms. Calderon with her group.
BRUCE SHERMAN
We anticipate that other shareholders would strongly support the board's efforts to auction the comp...
BRUCE SHERMAN
We anticipate that other shareholders would strongly support the board's efforts to auction the comp...
BRUCE SHERMAN
We may look mild, but we're wild.
BRUCE SHERMAN
It really requires ice in your veins and good conviction.
BRUCE SHERMAN
substantially in excess of the current share price.
BRUCE SHERMAN
This center will greatly benefit students who will one day be alumni themselves.
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Apparently, logic doesn't count when a powerful Republican is involved,
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the House weren't a rubber stamp for this administration.
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BOBBY SHERMAN
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BOBBY SHERMAN
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All civil rights and the right to hold office were to be extended to persons of any Christian denomi...
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They went back there, looked at all the computers, asked me to come in and tell them what all the co...
SHERMAN AUSTIN
We were driven off like rats in five minutes.
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SHERMAN AUSTIN
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CARY SHERMAN
As long as students continue to corrupt this specialized academic network for the flagrant theft of ...
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We look forward to collaborative work with a broad spectrum of Internet2's members to develop new te...
CARY SHERMAN
We look forward to collaborative work with a broad spectrum of Internet2's members to develop new te...
CARY SHERMAN
A lot of people have no idea that right now Y.A. (young adult). is the Garden of Eden of literature.
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Everyone thinks these are self-portraits but they aren't meant to be. I just use myself as a mod...
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We've been really good at creating a brand. We're now focused on getting tactical and educating our ...
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We've had the impression that there has been a decrease in the amount of illegal activity on many ca...
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I want my son to go there. I'm encouraging them to increase the numbers, not decrease them.
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We'll be drafting an order for the court to sign, and I'll be sending it over to Mr. Weitzman to rev...
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RICHARD SHERMAN
We cannot let this high-speed network become a zone of lawlessness where the normal rules don't appl...
CARY SHERMAN
The message to illegal file sharers should be as clear as ever -- we can and will continue to bring ...
CARY SHERMAN
The message to illegal file sharers should be as clear as ever -- we can and will continue to bring ...
CARY SHERMAN
Parlay cards had a good handle and average win, while props did very well. It just took a while to g...
JEFF SHERMAN
George Bush has shown great skill at disguising an incredibly weak foreign policy.
BRAD SHERMAN
The President forgot to mention the Moon, Mars, and the federal deficit - all of which are sky-high.
BRAD SHERMAN
This is an enormous disappointment, ... The unfortunate consequence of this decision will be a brain...
BRAD SHERMAN
Turnovers are a result mainly from applying pressure on the quarterback. Getting a fumble in the poc...
MIKE SHERMAN
We are not commenting on the specifics of evidence because it is an ongoing investigation.
MELISSA SHERMAN
I think that white women are more apt to read laterally. So I think there's some strong identifi...
SHERMAN ALEXIE
All of these white kids and teachers, who were so suspicious of me when I first arrived, had learned...
SHERMAN ALEXIE
After the Lincoln Hotel people showed their colors by demanding payment, we turned our back on them....
ALLAN SHERMAN
I worked with everybody, the best, and they actually paid me money to stand next to the people I ido...
BOBBY SHERMAN
If there's a quarterback at [No.] 25 who's worthy of that pick, he would deserve a lot of considerat...
MIKE SHERMAN
I am fine, though it is hard to think of what kind of work to make at this point, other than decorat...
CINDY SHERMAN
I think Chasz is really sexy and fascinating and I can't WAIT to meet him!
CINDY SHERMAN
I didn't want to punt, so we took the shot and we were fortunate enough to make it. It got us going,...
MIKE SHERMAN
I don't analyze what I'm doing. I've read convincing interpretations of my work, and som...
CINDY SHERMAN
It's a trivia-type thing, but the RCW is wrong, and it should be changed.
ROGER SHERMAN
I asked him how he was before he left after the last ballgame. He said he was fine, ... That's all t...
MIKE SHERMAN
It has been an underpinning of U.S. policy and a premise of the Perry report that a South-North dial...
WENDY SHERMAN
If we knew and if he knew (who killed Moxley), he would be the first one to rat the person out, no m...
MICKEY SHERMAN
It will be one device, where we search, do instant messaging and watch TV.
CHRIS SHERMAN
Those are two of the elder statesmen on the team who have been through the good times and through th...
MIKE SHERMAN
In Hollywood if you are not working, you are a leper. True, you are probably living in the most expe...
ALLAN SHERMAN
Writing is a lonely business.
SHERMAN ALEXIE
Mick had once come across one of Wilson't books and was surprised to see his face on the back cover....
SHERMAN ALEXIE
One I built when I was a kid, and it was a real miniature of Disneyland. I fell in love with the par...
BOBBY SHERMAN