That's really what's interesting about Apple, is they look at our technology in a very Apple way.

The technology is not a stopper [with young women] as with older women.

If all the chemicals in secondhand smoke were bottled up and sprayed in somebody's face, I'm sure that it would be an assault.

It's probably a good thing that we didn't see them earlier.

It's tongue-in-cheek, it's a cool ad. It doesn't mean we agree that all our customers are making boring little boxes.

This is a technology called convection-enhanced delivery. And what it does is it pushes the chemotherapy to the areas where the tumor cells are hiding deep within the brain.