Sustainability is no longer about doing less harm. It's about doing more good.

It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!

If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick.

The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.

I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, 'Well, it's Peace Day coming up. I think it's about time after 60 years to end this feud. How about doing something together?'

If we look at pricing holistically, we'll create a more solid business.