It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!

Sustainability is no longer about doing less harm. It's about doing more good.

I'm a curious person, and I always like to test new waters, and I've always jumped into the cold water and then started to think about how to swim.

I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, 'Well, it's Peace Day coming up. I think it's about time after 60 years to end this feud. How about doing something together?'

If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick.

If we look at pricing holistically, we'll create a more solid business.