Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.


Simon Sinek

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Get up and dance, get up and smile, get up and drink to the days that are gone in the shortest while...
SIMON FOWLER
All lies and jests, still a man hears what he wants to hear and disregards the rest.
PAUL SIMON
An honest politician is one who, when he is bought, will stay bought.
SIMON CAMERON
Integrate purpose into your for-profit business model through a long term commitment to a cause that...
SIMON MAINWARING
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writi...
SIMON MAINWARING
Albert Camus, a great humanist and existentialist voice, pointed out that to commit to a just cause ...
DAVID SIMON
British diplomats who worked in Iran during the 1980 hostage crisis are deeply upset by Ben Affleck&...
SIMON HOGGART
The why is what makes journalism an adult game. The why is what makes policy coherent and useful. Th...
DAVID SIMON
There are two Americas - separate, unequal, and no longer even acknowledging each other except on th...
DAVID SIMON
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a we...
HERBERT SIMON
For the music business, social networking is brilliant. Just when you think it's doom and gloom ...
SIMON COWELL
The whole process of being one of the 10 finalists for the 'Vogue' Fashion Fund award has to...
SIMON SPURR
It's interesting in American culture. We like to build people up and then push them off the pede...
SIMON REX
American audiences tend to be more expressive than British ones.
SIMON PEGG
There are actually quite high profile British TV star cameos in it that you probably wouldn't ev...
SIMON PEGG
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing...
SIMON MAINWARING
I did an audiobook for 'Rough Crossings,' which I thought was one of the best books I had pu...
SIMON SCHAMA
As years passed away I have formed the habit of looking back upon that former self as upon another p...
SIMON NEWCOMB
You're lucky you had that when you were 20. I sure didn't. I was overweight, and I had acne.
CARLY SIMON
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance w...
SIMON MAINWARING
Playing piano well is one thing, but attempting to play at concert level accompanying Meryl Streep w...
SIMON HELBERG
Astronomers are greatly disappointed when, having traveled halfway around the world to see an eclips...
SIMON NEWCOMB
A really strong woman accepts the war she went through and is ennobled by her scars.
CARLY SIMON
A social contract is the way out of this dilemma for corporations that want to lead in the 21st cent...
SIMON MAINWARING
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacqu...
SIMON MAINWARING
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as w...
SIMON MAINWARING
Ensure your employees understand what your brand stands for so they can be your first line of word-o...
SIMON MAINWARING
Not since the digital revolution in the early '90s has technology placed such a comprehensive bu...
SIMON MAINWARING
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, w...
SIMON MAINWARING
More brands are waking up to their social responsibility and doing good work through cause marketing...
SIMON MAINWARING
We need to develop and disseminate an entirely new paradigm and practice of collaboration that super...
SIMON MAINWARING
Brands are facing a new competitive landscape in which self-definition, core values and purpose will...
SIMON MAINWARING
Brands are faced with the daily challenge of massively scaling their outreach in order to build pers...
SIMON MAINWARING
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consen...
SIMON MAINWARING
Companies and their brands need to reach out and speak directly to consumers, to honor their values,...
SIMON MAINWARING
More and more companies are reaching out to their suppliers and contractors to work jointly on issue...
SIMON MAINWARING
Define what your brand stands for, its core values and tone of voice, and then communicate consisten...
SIMON MAINWARING