FastSaying
People don't buy what you do, they buy why you do it.
Simon Sinek
Buy
People
Why
You
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Directions are instructions given to explain how. Direction is a vision offered to explain why.
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
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