Directions are instructions given to explain how. Direction is a vision offered to explain why.

There is a difference between giving directions and giving direction.

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

People don't buy what you do, they buy why you do it.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.