Rural areas are not an attractive market for a lot of the big companies.

It's just that other areas are more attractive, such as the mortgage market,

It's not just the market fluctuation. It's also what's going on with these big companies. Everyone's got questions about this.

I like rural areas.

It's not that often that assets that are this attractive, this complementary and this scarce come on the market. We think this deal will position us for long-term leadership in television content.

Programs that pay farmers not to farm often devastate rural areas. The reductions hurt everyone from fertilizer companies to tractor salesmen.