Puns are the highest form of literature.

But the helmet had gold decoration, and the bespoke armorers had made a new gleaming breastplate with useless gold ornamentation on it. Sam Vimes felt like a class traitor every time he wore it. He hated being thought of as one of those people that wore stupid ornamental armor. It was gilt by association.

that I am equipped with what other people have called a fiendish sense of humor.

How many of us are there?” he demanded in a less than amused tone.
“Legions, surely, don’t you think it must be so?”
“How can you joke about even this?” he asked, anger evident in his voice. A rarity that he expressed it, or any other emotion, for that matter. Of course, that didn’t mean the emotions weren’t there, and I’d experienced every one he’d refused to show.
“Don’t knock what you haven’t tried, Michel. Trust me when I say my regular routine of self-amusement is a much better prophylactic against insanity than your grueling regimen of nightly self-flogging.

Cucumbers are technically a fruit and in the same family as pumpkins, melons and squash, so it may benefit those markets, although, to be honest, giant melons don't strike me as potentially that commercial.

Also not the kind of place to hide a server."
"Is that another pun?" She asked.
"No! I swear! I didn't mean that one."

~Shell Game, Kingdom Keepers #5