Play by the rules, but be ferocious.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

I was very aware of shoes when I was running track. The American shoes were offshoots of tire companies. Shoes cost $5, and you would come back from a 5-mile run with your feet bleeding.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

why does a 67-year-old guy who got his start running an athletic shoe company… think he can enter a field famous for gobbling up fortunes?

The slower growth in revenues and continued pressure on margins will result in negative earnings comparison for at least the next two quarters, with fiscal 1998 earnings per share likely to be in the $2 to $2.15 range,