I was very aware of shoes when I was running track. The American shoes were offshoots of tire companies. Shoes cost $5, and you would come back from a 5-mile run with your feet bleeding.

why does a 67-year-old guy who got his start running an athletic shoe company… think he can enter a field famous for gobbling up fortunes?

That's just preparation and setup. We knew after the first lap that we were going to be running down everybody.

Play by the rules, but be ferocious.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.