People aren't interested in your product. They want to talk about themselves and their needs.

If your product or service is not talked about or shown to others, it is not good enough.

People pay you for the perceived value of your product or service.

When you don't do things for money, you allow people to be attracted to you ...and want to give you money for products and services they want — from you.

You know you have lived well when people talk about your life and become inspired.

If people don't like or trust you, they won't buy the world's greatest product from you.