People are very concerned about what happens if we get another hurricane - and we're only halfway through the hurricane season.

Just about every company of every size is doing something. It really has engendered an amazing kind of response.

In the last five or six years, there's been a sharper focus on contributions that apply to the interest of the business -- many corporations now have a philosophy of, 'When in doubt, leave it out,'

We advise companies to use one-third of their cash for a signature brand program.

Whether we're back, it's way too early to tell. It's halfway through the season. I don't buy that yet.

About halfway through the season, we had this thing where, in the third quarter, we'd come out and get three stops.