Pay attention to your feelings, ... Don't be concerned with what others think. Color is a highly personal choice.

Pink always says soft. But that's not a bad thing! A lot of guys, when they allow themselves to try the color, they look in the mirror and say, 'Hey, I look pretty good in this.' Any of the rosy tones really vibrate well for the skin. So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.

So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.

We're not seeing really big bold patterns. We're seeing really delicate patterns, which really emphasizes what we're seeing with the soft colors: soft colors, soft designs.

Putting these two together is really a spectacular combination. We saw a lot of it on the runways last season and designers seem to love it.

After querying designers and compiling our statistical analysis, we know what direction people are leaning in this season. And with retailers more and more in tune to what their customers need, there is a deliberate attempt to get certain colors into stores.