Our goal is to really get some people out here and we did a lot of advertising.

He used to go there and there were no traffic jams and no parking lots and you wouldn't pass anyone on the trail. He hiked it for years. He loved that part of the country.

He was my fishing buddy.

After I auditioned and the advertising people and the director saw what I could do, they turned it into seven (TV) spots.

Advertising moves people toward goods; merchandising moves goods toward people.

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.