One of the most common mistakes is a failure to plan. You need to think about who you want to target and how best to market yourself to them. There are thousands of therapists out there; how are you going to make yourself stand out?

Jackie Nicholls

Failure Mistakes

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Ultimately, it is about finding what works for you. Building up a business doesn't have to be difficult, but you must be prepared to climb each rung of the ladder one by one.

— Jackie Nicholls

Get in touch with the women's team at the local golf club. Offer to do a free demonstration; introduce yourself to the captain. Developing your business is about meeting people; building a referral network.

— Jackie Nicholls

Everyone is working to achieve this record and no one has discussed failure.

— Jackie McQuillan