No one needs anything; they have to want it.

I want you to be able to go to Aquazzura and find a shoe for every occasion, whether that's a red carpet ball or picking up your kids from school.

I want to know who my client is. I see her on Instagram, but it's another thing to get to chat with her.

Women dress very much according to their moods, so when you see their shoes, it really shows you the character and what they want to show to the world, and what they are feeling at that time.

Shoes are very emotional. For women, they carry the message that you want to give to the world. One day you want to be sexy, or super powerful at your job - you wear a great pump. If you want to be on-the-go and running after your kids - you wear a great flat.

When I sit down and design, it's shoes that always appear.