I want to know who my client is. I see her on Instagram, but it's another thing to get to chat with her.

I love to see a woman in a sexy, strappy sandal no matter what. It just looks beautiful.

For some reason, many designers are in fashion, but they don't love women. I love women, and I follow my clients on Instagram.

Women dress very much according to their moods, so when you see their shoes, it really shows you the character and what they want to show to the world, and what they are feeling at that time.

For me, it's important that I can talk to my customers all over the world. They can comment on what they like, tell me what fits - we have a daily dialogue. I can also see what she looks like and how she wears my shoes, which is a huge advantage. Thank God for Instagram; it helps me keep connected.

Florence is charming, cozy, beautiful, inspiring - it has so many great places to go to and so many unique things to see that you won't find anywhere else!